Optimystix Entertainment India Ltd. IPO

India is one of the largest markets in the television segments in the world. The industry is set to be growing owing to the increased demand for connected TV and digital content available on demand. The growth in the TV market began with the free to air channels by Prasar Bharati passed as an act ... by the parliament in 1990. It is still the largest network reaching approximately 98% of India providing content such as News, entertainment, and few sectoral programmes. Today India has about 230 million TV households with an option of choosing over 908 channels including free and paid ones. The segment had yet another breakthrough with the evolution of paid channels with few private channels majorly Hindi targeting few major cities in India. The number of private channels increased exponentially over the period which also introduced two Tv households. This was fuelled by the more affordable and technological developments such as LCD and LED displays. Parallelly, there grew a large network of local cable operators. In the late 90s the concept of Direct to Home was proposed, however it face approvals thus allowing it to rise in 2003. The concept was even adopted by Prasar Bharathi the then and now the largest public broadcasting network taking the DTH to part of the country which did not have Cable network access. The technology has thus evolved till date staying latest and relevant with providing advanced features of HDR and 4K resolution. These features made the consumer have better view and enjoy the theatre like experience. Read more