Chatterbox Technologies Ltd. IPO

Our Company was incorporated in India under the provisions of the Companies Act, 2013 on March 03, 2016. The Corporate Identity Number of the Company is U93000MH2016PLC273833. The Company is primarily engaged in providing digital and influencer marketing services, and social media management ... services through two segments, viz., “Chtrbox” and “Chtrsocial”. The “Chtrbox” and “Chtrsocial” have been briefly discussed below: A) Chtrbox: Chtrbox is an influencer and marketing platform and agency in India, connecting brands/ products and social media influencers. Since 2016, the Company has managed approximately thousand plus campaigns with approximately 500 Influencers and content creators to reach and engage large number of subscribers of social media platforms such as Instagram. Chtrbox uses the latest technology like HypeAuditor with the strategy to build influencer content and campaigns mainly for marketing and brand building on social media platforms. As of now we primarily operate in India, with our HQ in Mumbai. We have successfully rendered our services outside India in international markets like Singapore, UAE, USA and UK helping us build a global footprint. As part of our expansion strategy, we are targeting key international markets such as the UAE and Southeast Asia, where influencer marketing is on the rise. B) Chtrsocial: ChtrSocial is the Social Media Management and Brand Design wing of Chtrbox. With creative talents in strategy, content, design and production ChtrSocial aims at humanizing brands with creative social media content, short form videos production and strategic storytelling. Key markets where ChtrSocial services provided in India includes Mumbai, Delhi, and Bangalore and Internationally, we’ve previously serviced inbound clients from the USA, however, as on date we are not providing Chtrsocial services to any of the international clients. Read more

MEDIA AND ENTERTAINMENT INDUSTRY

The Indian Media and Entertainment (M&E) industry is a sunrise sector for the economy and is making significant strides.The increasing availability of fast and cheap internet, rising incomes, and increasing purchases of consumer durables have ... significantly aided the industry. India’s media and entertainment industry are unique as compared to other markets. The industry is well known for its extremely high volumes and rising Average Revenue Per User (ARPU). The Indian media & entertainment (M&E) sector is set for substantial growth, with a projected 10.2% increase, reaching Rs. 2.55 trillion (us$ 30.8 billion) by 2024 and a 10% CAGR, hitting Rs. 3.08 trillion (us$ 37.2 billion) by 2026. Advertising revenue in India is projected to reach rs. 330 billion (us$ 3.98 billion) by 2024. The share of traditional media (television, print, filmed entertainment, ooh, music, radio) stood at 57% of the media and entertainment sector revenues in 2023. India's animation and VFX sector is projected to grow from us$ 1.3 billion in 2023 to us$ 2.2 billion by 2026, increasing its share of the media and entertainment (M&E) industry from 5% to 6%, according to a CII GT report. Media companies are projected to achieve an 8% revenue growth, reaching us$ 7.14 billion (Rs. 60,000 crore) by FY27, driven by increasing contributions from the digital segment, according to a CRISIL analysis of 20 companies that account for 55% of the media industry's revenue. According to a report by ICRA, the revenue for the print media industry is expected to grow by 8-10% in FY24. The country's entertainment and media industry is expected to see a growth of 9.7% annually in revenues to reach us$ 73.6 billion by 2027. In the year 2023, the revenue from subscriptions for over-the-top video platforms across India amounted to approximately us$ 0.88 billion. This was expected to peak at over us$ 1.2 billion by 2026. The Indian media and entertainment sector posted a robust 19.9% growth in 2022 and crossed the Rs. 2 trillion (US$ 24 billion) mark in annual revenue for the first time led by a sharp jump in the digital advertising mop-up. In 2024, the projected revenue in the Digital Media market in India is expected to reach US$ 10.07 billion. It is expected to contribute 38% to the overall advertising industry in India, on par with television. Advertising revenue in India is projected to reach Rs. 330 billion (US$ 3.98 billion) by 2024.   Read more